火爆！扬州房天下红包上线5天派发金额逾60万元

——9月房天下红包全力出击 5天326个红包助力购房者圆梦

房天下房天下  2015-09-06 14:15

[摘要] 正值金九银十来临之际，全国楼市已然刮起了房产电商间的江湖风雨。房天下房天下，16年始终站在行业的前沿。为更好服务网友，提升体验感， 9月扬州房天下强势推出房天下红包，且单个红包的金额由100元到5000元不等。

房天下讯  9月2日，“房天下”正式上线扬州站后，扬州置业热潮频起。上线截至今日，已有5.5万多人领取房天下，金额高达4.57亿元。

正值金九银十来临之际，楼市已然刮起了房产电商间的江湖风雨。房天下房天下，16年始终站在行业的前沿。为更好服务网友，提升体验感，9月扬州房天下强势推出房天下，且单个的金额由100元到5000元不等。

9月假期初战告捷

房天下自上线以来，网友在线领取的火爆程度非同一般。据相关数据统计，截至9月6日，仅五天时间超300位购房者领取，已领数达326个，总金额达602200元，掀扬城“先领钱再买房”新风潮。房天下9月初战告捷，未来房天下在此基础上更升一级。

一大波高金额来袭 高可达5000元

一大波高金额的金九火热来袭，9月份金额超1000元的项目有10个之多。其中单个的高金额是德辉天玺湾（大户型）的5000元、雅居乐国际4000元、四季金辉4000元等，此后还将有更多的项目房天下上线。

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房天下定义房产电商新模式

在传统电商时代，购房者能享受的优惠通常是从购房款里扣除返还，本质上是开发商的营销手段之一，在心理上给购房者获利之感。而“房天下”将在来源、获取节点和活动范围三个方面彻底颠覆传统，给购房者带来“真金白银”的实惠。

首先，“房天下”是完全独立于开发商、由房天下电商平台单独提供给房天下会员的优惠，也就是购房者在享受全部原有优惠之外，房天下将额外给购房者现金。

其次，不同于以往先购房后补贴的形式，“房天下”此次是将在购房前先行发放，真正贯彻了互联网电商“无成交，先让利”的理念，也改变了以往购房人“先买房、后优惠”的被动局面。购房者在享有开放商优惠的同时，通过房天下顾问成功购房后便可在个人“房天下账户”中直接提取现金。

其实营销在其他行业内早已普及，是互联网电商化的普遍做法。但因房屋交易涉及金额较多，操作起来需要更大难度，因此很少有平台能够真正“玩得起”。房天下在过去16年，一直领跑房地产互联网行业的创新发展，这一次也不例外，作为其新房电商化转型的重要产品，希望“房天下”能彻底改变购房者的“先消费、后返利”的消费习惯，挤压中间环节的一切水分，做到大程度让利于消费者。